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Brand
Proenza Schouler
ProjectSpring 2024 Ad Campaign
Model with blonde hair wearing a black jacket and pants seated against a plain white background with bold Proenza Schouler text.

Proenza Schouler Spring 2024 Ad Campaign 2024

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezProenza Schouler Creative Directors
Davit Giorgadze
Davit GiorgadzePhotographer
Thistle Brown
Thistle BrownStylist
Karim Belghiran
Karim BelghiranHair
Cyndle Komarovski
Cyndle KomarovskiMakeup
Alicia Torello
Alicia TorelloManicurist

Tags

woman in black jacketblack jacketwomanmodel in black jacketmodel

Description

This portrait from the Proenza Schouler Spring 2024 ad campaign features a model seated against a clean white backdrop. The subject wears a structured black jacket with an oversized collar and matching trousers, styled with minimal accessories. Clean studio lighting illuminates the composition, creating subtle shadows and highlighting the texture of the garments. Bold white typography spelling Proenza Schouler frames the top and bottom of the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign