Idolum,

Description

This ten-second commercial for Primatene Mist titled Asthma Monster features a Black man walking briskly along a residential street lined with trees and houses. A CGI foliage-covered monster crumbles and dissolves into dust behind him. He stops to use a Primatene Mist inhaler, showing graphical lung and device overlays. The piece employs live-action footage combined with visual effects, directed by William McVay with post-production by Idolum.

Style

Horizontal, Commercial, Warm

Techniques

VFX / visual effects

Industries

Public Awareness

Color

Background

Street

Context

TVC / TV Commercial