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  • Primark Summer Campaign 2025 - image 378278
BrandPrimark
ProjectPrimark Summer Campaign
Young woman in denim skirt and red cherry t-shirt stands at a vintage boardwalk game with stuffed animal prizes in the background.

Primark Primark Summer Campaign 2025

Associated creatives

Kayla Varley
Kayla VarleyPhotographer

Tags

adult femaledenim skirtt-shirtboardwalk gamearcade

Description

A young adult woman stands at a vintage-style boardwalk game, her arms outstretched. She wears a red cropped t-shirt with a cherry emblem, paired with a short denim wrap skirt. White ankle socks peek out above black loafers. A small black purse hangs from her left hand. Stools line the base of the game. Behind her are prizes, including plush toys, and the game's signage. The lighting is bright and even. The overall mood is casual and nostalgic.