Brand
Small Girls PR, PR,
Associated creatives
Tags
Description
This vertical video campaign piece for Priceline titled Unbummer Your Summer features an Asian man in his 40s wearing a dark grey suit and tie. He stands before a tropical beach and resort backdrop, speaking directly to the camera with expressive gestures. On-screen text and hotel pricing UI elements appear throughout the sequence. The production blends live-action talent with virtual background settings in a commercial format.
Style
Vertical, Commercial, Golden Hour
Techniques
Green screen / chroma key
Color
Charcoal (60%)
Pure White (40%)
Background
Sandy Beach
Context
TVC / TV Commercial