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BrandCoors Light
ProjectCase of the Mondays

Pre Post 3D, Production,

Associated creatives

Mischief @ No Fixed Address
Mischief @ No Fixed AddressAgency / Creative
Pre Post 3D
Pre Post 3DProduction
Christos Mavridis
Christos MavridisProduction
Barking Owl
Barking OwlMusic / Sound
Spark/Publicis Connect
Spark/Publicis ConnectMedia
VOLT Studios
VOLT StudiosAgency / Creative
Zeno Group Canada
Zeno Group CanadaPR

Associated creatives

Pre Post 3D
Pre Post 3DProduction

Tags

Coors Lightbeer cantextmountainbeveragewater droplets

Description

The advertisement features a Coors Light can with a background of snowy mountains, emphasizing the brand's association with the Rockies. The can is covered in water droplets, suggesting a cold, refreshing beverage. Adjacent to the can, text reads, 'WE ALL GET A CASE OF THE MONDAYS SOMETIMES,' playfully nodding to the common aversion to Mondays. Further visuals display a 24-pack of 'Mondays LIGHT' Coors Light, reinforcing the theme. The color palette is dominated by shades of blue and white, aligning with the brand's cool and crisp image. This advertisement cleverly uses humor to connect with its audience.