BrandUlla Johnson
ProjectPre-Fall 2025 Campaign

Ulla Johnson Pre-Fall 2025 Campaign 2024
Associated creatives
Tags
Description
A woman poses in a fashion editorial setting. She stands on a stack of white stone blocks, with one foot slightly raised. She is wearing a grey sweater with cutout details on the sleeves and a ruffled back, paired with a gold, pleated, semi-sheer skirt. The backdrop is a draped white cloth, which has subtle texture and gentle shadows, contributing to the soft, diffused lighting. A weathered wooden block is placed on the left side of the frame. The overall color palette is muted, with gentle pastel tones creating a calm atmosphere. The camera angle is at eye-level, capturing the subject from the waist up. The light appears soft and diffused, highlighting the textures of the garments and the backdrop.



