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BrandPrada
ProjectSummer 2024 Ad Campaign
Model sitting on a table next to a floral vase, holding a brown leather handbag, for Prada Summer 2024 campaign

Miuccia Prada & Raf Simons, Prada Creative Director,

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Mark Kean
Mark KeanPhotographer
Ayo Hassan
Ayo HassanModels
Finlay Robinson
Finlay RobinsonModels
Ilya Vermeulen
Ilya VermeulenModels
Penelope Ternes
Penelope TernesModels
and Pierrick Grégoire
and Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Patti Bussa
Patti BussaHair
Helena Komarova
Helena KomarovaMakeup
Annarel Innocente
Annarel InnocenteManicurist

Tags

model seated on tablemodel seatedmodel on tablebrown leather handbagbrown handbagleather handbagstriped button down shirtstriped shirtfloral skirtfloral printed skirtceramic vase with flowersceramic vaseflower vase

Description

This portrait from the Prada Summer 2024 ad campaign features a model seated gracefully on the edge of a table covered with a patterned cloth. A ceramic vase filled with colorful flowers sits on the table beside the model, who holds a structured brown leather handbag. The model wears a light blue striped button-down shirt paired with an ornate floral-printed skirt. The composition is set against a clean, minimal backdrop with warm floor tones, creating a polished commercial aesthetic captured by photographer Mark Kean under the creative direction of Ferdinando Verderi.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Chocolate (30%)
Sky Blue (30%)
Cream (40%)

Background

White Seamless

Context

Advertising Campaign