Brand
ProjectSummer 2024 Ad Campaign

Miuccia Prada & Raf Simons, Prada Creative Director,
Associated creatives
Tags
Description
This portrait from the Prada Summer 2024 ad campaign features a model seated gracefully on the edge of a table covered with a patterned cloth. A ceramic vase filled with colorful flowers sits on the table beside the model, who holds a structured brown leather handbag. The model wears a light blue striped button-down shirt paired with an ornate floral-printed skirt. The composition is set against a clean, minimal backdrop with warm floor tones, creating a polished commercial aesthetic captured by photographer Mark Kean under the creative direction of Ferdinando Verderi.


