Brand
ProjectPrada Monochrome

Joy van der Eecken, Model,
Associated creatives
Tags
Description
This beauty campaign portrait for Prada Beauty features a close-up composition of a model applying a rose lipstick shade. The subject wears a fitted white turtleneck accented with a metallic triangular Prada logo pin on the collar. Her long dark hair flows down past her shoulder against a minimalist pale green background. The lighting is soft and even, highlighting the clean textures of the skin and the matte finish of the lip color. Eva Wang photographed the campaign, with fashion styling by Coline Peyrot and hair styling by Kazue Deki.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Beauty Light
Industries
Cosmetics
Color
Pure White (60%)
Rose (40%)
Background
White Seamless
Context
Advertising Campaign