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BrandPrada
ProjectPrada Fold Bag 2026 Campaign
Young woman with long blonde hair leaning against a green velvet couch with a brown suede Prada handbag in the foreground.

Mattia Cocci, Photographer,

Associated creatives

Mattia Cocci
Mattia CocciPhotographer
Ferdinando Verderi
Ferdinando VerderiCreative Director
Nicco Torelli
Nicco TorelliFashion Editor/Stylist
Patti Bussa
Patti BussaHair Stylist
Ashley Brokaw
Ashley BrokawCasting Director
Jacqui Hooper
Jacqui HooperModel

Tags

blonde woman reclining

Description

A close-up studio shot from the Prada Fold Bag 2026 campaign featuring a blonde woman leaning back against a deep green velvet sofa. In the immediate foreground, a rich brown suede hobo-style bag sits prominently. The subject wears a beige button-down shirt layered under a deep maroon knit garment. Soft, directional studio lighting accentuates the tactile textures of the suede, velvet, and knit fabrics. The brand name 'PRADA' appears clearly in white lettering in the upper right corner of the frame.

Style

Editorial, Commercial

Techniques

Soft Light

Industries

Luxury Fashion Houses