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BrandPrada
ProjectFall-Winter 2026 Campaign
Chen Haoyu wearing a grey jacket alongside Prada feathered lace-up shoes and a burgundy handbag in a campaign portrait.

Prada Fall-Winter 2026 Campaign 2026

Associated creatives

Hunter Schafer
Hunter SchaferTalent
Miuccia Prada
Miuccia PradaDesigner
Barry Jenkins
Barry JenkinsPhotographer
Chen Haoyu
Chen HaoyuTalent
Barry Jenkins
Barry JenkinsDirector
Raf Simons
Raf SimonsDesigner

Tags

chen haoyuprada feathered shoesfeathered shoesprada handbagburgundy leather handbagburgundy handbaggrey jacketblack headbandeast asian womanwoman sitting

Description

A split diptych composition from the Prada Fall-Winter 2026 campaign photographed by Barry Jenkins. On the left, a detailed close-up highlights feathered footwear with orange laces bearing the Prada logo, resting beside embellished tweed fabric. On the right, talent Chen Haoyu poses in a grey outerwear jacket with patterned lining and a black headband, seated next to a burgundy patent leather handbag on white bedding against classic white interior door paneling.

Style

Horizontal, Commercial, Layered

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Light Grey (30%)
Burgundy (30%)
Rust (20%)

Background

Bedroom

Context

Advertising Campaign