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  • ·Prada Fall 2026 Ad Campaign with Chen Haoyu
BrandPrada
ProjectFall 2026 Ad Campaign
Chen Haoyu wearing a green sweater and patterned skirt next to a close-up of a blue sleeve with crystal embellishments.

Prada Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Co-Creative Directors
Ferdinando Verderi
Ferdinando VerderiCampaign Creative Director
Barry Jenkins
Barry JenkinsFilm Director 
Chen Haoyu
Chen HaoyuModels
Kelvin Harrison Jr.
Kelvin Harrison Jr.Models
Hunter Schafer
Hunter SchaferModels
& Troye Sivan
& Troye SivanModels

Tags

Chen HaoyuChen Haoyu for Pradaeast asian womanasian woman posinggreen sweaterpatterned midi skirtlight blue shirt cuffcrystal embellishmentsblack handbag

Description

An editorial diptych created for the Prada Fall 2026 advertising campaign, co-directed by Miuccia Prada and Raf Simons with campaign creative direction by Ferdinando Verderi. The left panel presents a tight macro study of a light blue buttoned cuff alongside dark suiting fabric heavily accented with yellow drop crystals and intricate beadwork. The right panel captures model Chen Haoyu framed within a white curtained doorway, styled in a deep green knit sweater with upturned pink cuffs, an asymmetrical patterned midi skirt, white lace tights, and holding a structured black leather handbag.

Style

Horizontal, Commercial, Layered

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Powder Blue (40%)
Off-Black (30%)
Forest Green (20%)

Context

Advertising Campaign