Brand
ProjectDays of Summer
Bella Hadid, Model,
Associated creatives
Tags
Description
This video advertisement for Prada's Days of Summer project features model Bella Hadid resting on sand in a white sleeveless dress while holding a matching handbag. Directed by David Sims with creative direction by Ferdinando Verderi, the piece contrasts close-up shots of Hadid and actor Louis Partridge against dramatic aerial views of a sandy rooftop square nestled between high-rise city buildings. The cinematography uses natural lighting and smooth camera movements, creating an atmospheric brand film produced by Partner Films.
Style
Vertical, Cinematic, Clean
Techniques
Natural light, Drone footage
Industries
Luxury Fashion Houses
Color
Pure White (70%)
Background
Rooftop
Context
Advertising Campaign, Brand Film / Corporate Video

