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  • ·Prada Days of Summer campaign video directed by David Sims

Bella Hadid, Model,

Associated creatives

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Description

This video advertisement for Prada's Days of Summer project features model Bella Hadid resting on sand in a white sleeveless dress while holding a matching handbag. Directed by David Sims with creative direction by Ferdinando Verderi, the piece contrasts close-up shots of Hadid and actor Louis Partridge against dramatic aerial views of a sandy rooftop square nestled between high-rise city buildings. The cinematography uses natural lighting and smooth camera movements, creating an atmospheric brand film produced by Partner Films.

Style

Vertical, Cinematic, Clean

Techniques

Natural light, Drone footage

Industries

Luxury Fashion Houses

Color

Pure White (70%)

Background

Rooftop

Context

Advertising Campaign, Brand Film / Corporate Video