Brand
ProjectDays of Summer
Louis Partridge, Actor,
Associated creatives
Tags
Description
This video advertisement for Prada's Days of Summer project features model Bella Hadid resting on sand in a white sleeveless dress while holding a matching handbag. Directed by David Sims with creative direction by Ferdinando Verderi, the piece contrasts close-up shots of Hadid and actor Louis Partridge against dramatic aerial views of a sandy rooftop square nestled between high-rise city buildings. The cinematography uses natural lighting and smooth camera movements, creating an atmospheric brand film produced by Partner Films.

