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  • ·Prada Days of Summer campaign video directed by David Sims

Louis Partridge, Actor,

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This video advertisement for Prada's Days of Summer project features model Bella Hadid resting on sand in a white sleeveless dress while holding a matching handbag. Directed by David Sims with creative direction by Ferdinando Verderi, the piece contrasts close-up shots of Hadid and actor Louis Partridge against dramatic aerial views of a sandy rooftop square nestled between high-rise city buildings. The cinematography uses natural lighting and smooth camera movements, creating an atmospheric brand film produced by Partner Films.