Prada Days of Summer 2026 2026

Description

Bella Hadid stars in the Prada Days of Summer campaign, photographed from a direct overhead angle by David Sims under the creative direction of Ferdinando Verderi. She reclines across fine sand with her arms raised and resting behind her head. Hadid wears a lightweight white sleeveless slip dress featuring thin shoulder straps, a floral embroidered motif with the Prada logo across the chest, and an openwork lace border along the hem. Direct, bright sunlight casts defined shadows across the textured sand background.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Public Square, Sandy Beach

Context

Advertising Campaign