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A woman lying on a striped mattress next to a black floral handbag with PRADA text visible in the upper corner.

David Sims, Photographer & Director, New York

Associated creatives

Tags

Description

This fashion advertising campaign image by photographer and director David Sims features a model reclining on a blue and white striped tufted mattress. The subject wears a dark strapless garment, positioned alongside a prominent black textured handbag adorned with leather floral appliqués and a smaller pink accent piece. Warm, directional lighting casts soft shadows across the scene, highlighting the textures of the fabric and leather surfaces. The PRADA brand name appears clearly in the upper left corner against a neutral background. The composition employs a top-down vertical perspective, capturing an intimate and relaxed aesthetic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Blush (30%)
Navy (20%)

Background

Wood Texture

Context

Advertising Campaign