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  • 'Portraits Of Apple' 2025 Ad Campaign 2025 - image 611521
BrandSelf-Portrait
Project'Portraits Of Apple' 2025 Ad Campaign
Woman in shimmering dress holding bow and arrow, standing barefoot in a field near fruit trees and 'self-portrait' graphic stickers.

Self-Portrait 'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

adult femalesilver dressbowarrowbarefoot

Description

A slender fair-skinned young woman is shown in an eye-level medium shot, wearing a glittering silver dress and standing barefoot on a grassy hillside. The model faces forward with her head turned to the side. She holds a black recurve bow and arrow horizontally across her body. Stickers with the brand name "self-portrait" and stylized graphics are composited into the shot. A fruit tree with red fruit is seen on the left. A blurry, muted green hillside rises in the background. The light is soft and even.