Eleanor, Production Company,

Description

Produced by Eleanor and Condé Nast under the project name Portrait of a Day, this video features actress Gabrielle Union driving an electric BMW SUV through the streets of New York City. The campaign, created for Vogue and BMW, follows Union as she runs errands in Manhattan ahead of the Met Gala. Exterior shots capture the sleek dark vehicle moving through city traffic, while interior scenes show Union interacting with the car's advanced interface and speaking to the camera. The visual palette blends urban grey and green tones with the polished finish of the electric vehicle.