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Vogue, BMW: Portrait of a Day

Date

May 2025

Description

Vogue and BMW collaborate on 'Portrait of a Day,' a short-form documentary following actress Gabrielle Union through New York City. The piece captures Union navigating Manhattan in an electric BMW SUV during her preparations for the Met Gala, moving between city transit and interior vehicle interactions. Produced by Eleanor and Condé Nast, the editorial project highlights the vehicle's integration into an urban lifestyle. The visual execution employs a live-action technique, maintaining a grounded tone that balances the motion of city streets with the tech-focused cabin environment.

Style

Documentary, Editorial, Horizontal

Industries
Color
Charcoal
Jet Black
Nude / Sand
Background

Street

Context

Advertising Campaign

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