Brand
ProjectMums the world

Pop Magazine Mums the world 2026
Associated creatives
Tags
Description
Model Ida Heiner is captured in a candid interior car shot for the Pop Magazine project Mums the world. She is seated in the front seat, wearing a black leather jacket over a light blue collared shirt layered with a red knit cuff. Her hand is raised to her lips as she applies bright red lipstick, matching her polished manicure. Natural daylight streams through the car windows, highlighting the glossy textures of her leather outerwear and long blonde hair. The shallow depth of field frames her profile sharply against the softly blurred background of an urban street.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Jet Black (60%)
Powder Blue (20%)
Crimson (20%)
Context
Advertising Campaign, Editorial




