Politix HS24 'Summer Looks Different' Campaign 2024

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This campaign portrait features a male model lying down with his hands behind his head, wearing a dark polo shirt against a seamless white background. Bold green typography at the top reads summer looks different, while large white branding text is positioned at the base. The overhead composition highlights clean lines, minimalist art direction, and crisp studio lighting. The photograph was shot by Simon Lekias with creative direction by Keenan Motto for the Politix HS24 campaign.