Luquire, Agency / Creative,

Description

This video for the Kitchen project by Pluck'd features close-up shots of yellow sticky notes with handwritten warning messages arranged on a dark countertop. A packaged box of fresh tomatoes sits in the background, accompanied by a warning note addressed to Ted. Later in the sequence, an East Asian woman wearing a plaid shirt takes a tomato from a wooden cutting board and eats it. The domestic kitchen setting is captured with natural lighting and observational framing.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Kitchen

Context

Advertising Campaign, Brand Film / Corporate Video