Brand
Project'Open The Magic' Making Of
Mathematic Studio,
Associated creatives
Tags
Description
This making-of video for the Planters Open The Magic campaign reveals the intricate CGI and visual effects pipeline created by Mathematic Studio. The sequence transitions between wireframe models, architectural blueprints, untextured 3D gray-scale blocking, and fully rendered holiday environments. Intricate mechanical nutcrackers, cascading peanuts, and grand staircases are built layer by layer, showcasing the technical artistry behind the commercial production. The video combines high-end 3D rendering with live-action techniques and lighting design to build a fantastical festive interior.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
CPG / Packaged Food
Background
3D Rendered Scene
Context
Backstage / Behind the Scenes