Pinterest Pin it to Win it Opener 2024

About

This brand film for Pinterest titled Pin it to Win it Opener follows various distinct characters through their humorous morning routines and campus arrivals. The video opens with a woman surrounded by numerous alarm clocks in a brightly patterned bedroom, wearing a strawberry-knitted sweater and a sleep mask. As the narrative progresses, scenes transition to outdoor university settings featuring students arriving in a red car, walking across leafy campus grounds, and interacting near stone staircases. The commercial employs a playful and comedic tone, highlighted by colourful costume details and energetic musical scoring. Production elements include dynamic camera movements, sharp natural daylight exterior shots, and character title cards identifying different archetypes.