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  • ·Pink Energy Starbucks video campaign

American Haiku, Agency / Creative,

Associated creatives

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Description

This dynamic video project titled Pink Energy for Starbucks features a fast-paced montage of young adults enjoying beverages, driving customized cars, and gathering in various urban and natural settings. Created by American Haiku with production by Object & Animal, the commercial uses vibrant pink framing and overlay graphics to establish an energetic, youthful aesthetic. The sequence cuts between candid group interactions, outdoor scenes, and stylized driving shots, highlighting the brand within a lively contemporary lifestyle context. The visual style incorporates bright color grading, mixed media framing, and expressive performances from a diverse cast.

Style

Vertical, Commercial, playful, Saturated, Warm

Techniques

Super 8 / 16mm

Industries

Beverages

Color

Magenta (50%)
Pure White (30%)
Jet Black (20%)

Background

Street

Context

TVC / TV Commercial