Brand Identity 2020

Description

This image presents a spread from a furniture catalog for Pierre Yovanovitch as part of a brand identity project by GeneralPublic. The left side features detailed, numbered descriptive text corresponding to each furniture piece listed, accompanied by a handwritten signature at the bottom. The right side displays bold red silhouette illustrations of chairs, tables, and sofas plotted out across a textured white paper background. The stark contrast between the vibrant red ink and the clean white background creates a striking graphic presentation. The layout emphasizes structural forms and typographic precision within a minimalist editorial framework.

Style

Editorial, Vertical, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Background

Paper Texture

Context

Catalogue