Piczo, Photographer, London
Associated creatives
Tags
Description
A runner in a blue singlet and white shorts is captured mid-stride along an asphalt road bordered by a white guardrail and dense greenery. The composition features a striking double exposure effect with a glowing red-tinted ghostly overlay of the runner to the left. Text elements reading EKIDEN PACK and LET YOUR FIRE RUN are visible on the left, with a Nike RUN logo on the right. The image uses natural daylight and vibrant colour grading to emphasise motion and energy.
Style
Editorial, Horizontal, Action, Saturated, Warm
Techniques
Multiple exposure, Natural light
Industries
Sportswear
Color
Cobalt (50%)
Pure White (50%)
Background
Road
Context
Advertising Campaign