Philip Haynes, Photographer, London

Description

This dynamic advertising image captures a woman with pink hair leaping athletically over a low metal barrier beside a river. She wears a black t-shirt, dark leggings, and bright mint green running shoes, captured mid-air with an expression of focus and determination. The background reveals an urban waterfront scene with a bridge, classic European architecture, and parked bicycles under a warm sunset or golden hour sky. Bold typography in blue reads "However you move, move your mind." alongside the Asics logo in the upper right corner. The lighting is soft and natural, emphasizing movement and energy in a commercial lifestyle context.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign