Brand
ProjectPet Rock
Curfew, Production,
Associated creatives
Tags
Description
This video piece titled Pet Rock was produced by Curfew for Mayo Clinic. The narrative follows a young child interacting with a decorated rock with googly eyes across multiple environments, including a medical waiting room, a home interior, an outdoor park, and a playground. Natural lighting and warm interior tones contrast with cooler clinical settings. The production features intimate framing, capturing close-up interactions between the child and his companion as well as broader outdoor scenes.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Public Awareness
Color
Camel (50%)
Navy (50%)
Background
Medical Clinic
Context
Advertising Campaign, Brand Film / Corporate Video
