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Brand
Perth Institute of Contemporary Arts
ProjectBrand Identity
Graphic design brand identity featuring bold white serif typography on a green background with microscopic imagery.

Block, Graphic Design,

Associated creatives

Block
BlockGraphic Design

Tags

brand identityserif typographymicroscopic imagerytypographymicro imagery

Description

Graphic design brand identity created for the Perth Institute of Contemporary Arts. The composition features a solid green background paired with large white serif typography reading Cultivating the provocative. Provoking the culture. Embedded rectangular panels display microscopic cell imagery showing progressive colony growth. The overall aesthetic is clean, structured, and institutional.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Sage (60%)
Pure White (40%)

Background

Solid Colour

Context

Advertising Campaign