Brand
ProjectPersonal Assistant
Beats Personal Assistant 2026
Associated creatives
Tags
Description
This commercial video for the project Personal Assistant, created for Beats by Dr. Dre and produced by Arts & Sciences, opens in a dimly lit bedroom where a woman sleeps peacefully in a large bed draped in white sheets. A bedside digital alarm clock glows red at 5:00 as soft morning light begins to filter into the room. In the background, a man stands in the doorway holding a light-colored portable wireless speaker case, wearing a striped shirt and patterned sweater vest. The scene captures a quiet, cinematic morning moment before transitioning as the woman wakes up.
