Brand
ProjectPerfect Form

W Magazine Perfect Form 2025
Associated creatives
Tags
Description
Captured by photographer David Sims and styled by Joe McKenna for W Magazine's 'Perfect Form' story, this studio editorial features a model posed directly facing the camera in striking black and white. The model wears a voluminous, wide-shouldered textured fur coat tailored with wide lapels and contrasting dark vertical panels, paired with a sleek fitted headpiece and cap visor. Balanced studio lighting casts gentle shading across the clean, uniform grey seamless backdrop, emphasizing the sculptural outerwear silhouette.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Soft Light
Industries
Magazines
Color
Charcoal (50%)
Jet Black (40%)
Background
Grey Seamless, Sports Venue
Context
Editorial



