PepsiCo Content Studio, Agency / Creative,

Description

This commercial video for Pepsi Zero titled The Choice features a polar bear in various scenarios, starting in a sterile white studio setting seated at a table with two beverage cans before transitioning to a therapy session on a couch opposite a therapist. The production utilizes clean white backgrounds and warm office interiors, blending live-action elements with advanced CGI integration. The character expressions range from neutral to comedic, supported by detailed fur textures and professional cinematic lighting.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Beverages

Color

Background

White Seamless

Context

TVC / TV Commercial