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Brand
Pepsi
ProjectWe Outside - New York Knicks Times Square OOH

Freelance, Animation,

Associated creatives

Ben Conway
Ben ConwayAgency / Creative
Acceleration Community of Companies
Acceleration Community of CompaniesPR
Freelance
FreelanceProduction

Tags

pepsi digital billboardpepsi billboarddigital billboardtimes square billboardoutdoor advertisingpepsi adbillboard display

Description

This video captures the Pepsi We Outside outdoor advertising campaign displayed on massive digital billboards towering over Times Square in New York. The screens showcase vibrant imagery featuring fans wearing New York basketball jerseys and holding Pepsi cans alongside bold typography reading We Outside. Passersby and yellow school buses populate the busy street level below, providing authentic urban context. The footage documents high-impact out-of-home advertising produced by Ben Conway for Pepsi.

Style

Horizontal, Commercial, Saturated

Industries

Beverages

Context

Out of Home (OOH)