Impact BBDO Dubai, Agency / Creative,

Description

This video advertisement titled Play Board for Pepsi captures diverse groups of people playing cricket across neighborhood streets, open grounds, and alleyways. The visual sequence transitions between black and white and muted color grading, showing dynamic athletic action, informal batting practice, and community engagement. Urban backdrops, traditional architecture, and candid expressions highlight grassroots sports culture. The production blends documentary style observation with commercial advertising aesthetics.