Pepsi’s 'Play Board' captures the grassroots energy of community cricket, moving from narrow alleyways to open neighbourhood grounds. The campaign leans into a documentary-style aesthetic, utilizing a blend of black and white imagery alongside muted color grading to heighten the focus on athletic movement.
Developed by Impact BBDO Dubai and BBDO Pakistan, the production utilizes live-action techniques and slow-motion sequences to document informal batting practice and street-level sports culture. The work frames the activity through an observational lens, highlighting the interplay between urban architecture and the active, candid nature of the participants.
