Pepsi: Play Board
Brand
Date
Nov 2025
Description
Pepsi’s 'Play Board' captures the grassroots energy of community cricket, moving from narrow alleyways to open neighbourhood grounds. The campaign leans into a documentary-style aesthetic, utilizing a blend of black and white imagery alongside muted color grading to heighten the focus on athletic movement. Developed by Impact BBDO Dubai and BBDO Pakistan, the production utilizes live-action techniques and slow-motion sequences to document informal batting practice and street-level sports culture. The work frames the activity through an observational lens, highlighting the interplay between urban architecture and the active, candid nature of the participants.
Style
Documentary, Horizontal, Action, Clean
Techniques
Slow motion
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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