Serviceplan, Agency / Creative,

Description

An elderly man wearing a tan blazer stands in profile examining a blue product package marked with large numbers in a supermarket aisle. Rows of shelves behind him are fully stocked with blue and yellow packaged goods, with price tags visible beneath each shelf. The scene is shot from a straight-on perspective with clear, direct lighting that highlights the textures of his clothing and the merchandise. This editorial piece for PENNY's brand identity captures a quiet, observant moment of everyday retail shopping.