Yard NYC,
Associated creatives
Tags
Description
This historical video piece, created by Yard NYC for Penn Medicine as part of the First Then, First Now project, traces the institution's rich medical heritage in Philadelphia. The sequence transitions through archival drawings, historic black-and-white photographs of medical procedures, anatomical illustrations, and contemporary footage of medical facilities and landscapes. Text overlays highlight key chronological milestones, establishing the timeline of America's first hospital and medical school. The visual style combines live-action cinematic B-roll with historical media collages, dynamic graphics, and lighting effects ranging from natural outdoor scenes to dramatic archival tones.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Animation, VFX / visual effects
Industries
Public Awareness
Context
Brand Film / Corporate Video