Penelope Ternes, Model,

Description

A fashion video features an African-American woman applying red lipstick, set against a background of modern concrete architecture. The scene opens with a woman in an all-black outfit standing in a concrete structure with a unique circular opening in the ceiling that allows natural light to cascade into the interior. The lighting highlights the texture of the concrete walls, creating a contrast between the smooth lipstick application and the rough architecture. As the video progresses, the woman applies lipstick, and drops one or two tubes of lipstick over a concrete barrier to the level below. The space consists of curved, concentric ramps. The camera focuses on the woman's face, and then reveals the cosmetics product. The color grading enhances the redness of the lipstick and the coolness of the concrete, emphasizing the product and setting. The music underscores the dramatic effect.