LERMA/,

Associated creatives

Description

This commercial spot created by agency LERMA/ for the Rich Earth Institute addresses water waste during high-profile sporting event halftime breaks. The video combines animated character graphics with live-action footage of crowds watching sports, eating food, and flushing toilets in domestic settings. The narrative contrasts millions of viewers using clean drinking water simultaneously with environmental impact messaging. The visual composition shifts between dynamic split-screen layouts, animated crowd sequences, and close-up product shots of toilet flush buttons.

Style

Horizontal, Cinematic, Polished

Techniques

Animation

Industries

Public Awareness

Context

TVC / TV Commercial