Paul Smith Sometimes, Always, Never with Walton ... 2026

Description

Walton Goggins sits cross-legged on a manicured estate lawn, pointing upward toward a massive suspended polka-dot necktie in this black-and-white campaign photograph for Paul Smith. Photographed by Samuel Bradley with art direction by Matthew Mumford and styling by Ben Schofield, the surreal composition features set design by Lydia Chan. Goggins is dressed in a dark tailored suit, crisp white dress shirt, and necktie, framed against a distant garden balustrade, topiary trees, and an overcast sky. The white cursive Paul Smith logo signature overlays the lower section of the giant tie prop.

Style

Vertical, Commercial, Surreal, playful, Monochrome

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Garden

Context

Advertising Campaign