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Brand
Paul Andrew
ProjectSpring 2025 Ad Campaign
An arrangement of translucent red gelatin shapes in small cups on a seamless white background.

Paul Andrew Spring 2025 Ad Campaign 2025

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Erica Ohmi
Erica OhmiArtists
Jorden Steward
Jorden StewardArtists
Sienna Murdoch
Sienna MurdochArtists
Natasha Stagg
Natasha StaggArtists
Sungi Mlengeya
Sungi MlengeyaArtists
Jet Swan
Jet SwanArtists
Frederic Sanchez
Frederic SanchezArtists
Jasa Muller
Jasa MullerArtists
Jack Lovatt
Jack LovattArtists
@_unfollowing
@_unfollowingArtists
Rei Nadal
Rei NadalArtists
Luna Conte
Luna ConteArtists

Tags

red gelatin shapesred gelatingelatin shapestranslucent red objectsred objects

Description

An assortment of translucent deep red gelatin pieces, shaped into curling forms within small vessels, is arranged across a stark white seamless background. The overhead composition highlights the glossy textures and uniform color of the translucent forms against the neutral surface. Soft, even studio lighting illuminates the arrangement without creating harsh shadows. This product imagery was produced for the Paul Andrew Spring 2025 ad campaign.

Style

Vertical, Commercial, Clean, Minimalist

Industries

CPG / Packaged Food

Color

Burgundy (100%)

Background

White Seamless

Context

Advertising Campaign