Brand
ProjectS/S 2025 Campaign

Anna Dello Russo, Fashion Editor/Stylist,
Associated creatives
Tags
Description
This vertical campaign image for Paul & Shark features three male models posing outdoors in a sunlit resort setting surrounded by palm trees and manicured lawns. In the foreground, one model sits on a white wooden deck chair wearing cream trousers and a striped polo with a matching sweater draped over his shoulders. A second model is seated nearby wearing sunglasses and a similar striped polo, while a third shirtless model stands in the background holding up a striped towel. The warm lighting highlights the textured fabrics and relaxed atmosphere of the Spring/Summer collection.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (40%)
Jet Black (30%)
Beige (30%)
Background
Park
Context
Advertising Campaign

