Justin Woo, Creative Director, Sydney

Description

This black-and-white commercial campaign image for Paspaley features a striking split-composition diptych as part of the Muse project, art directed by Justin Woo. The right panel presents a close-up monochrome portrait of a female model wearing multiple diamond and pearl bracelets, rings, and earrings, with the brand name Paspaley overlaid in golden yellow typography at the base. The left panel showcases a product shot of a silver ring set with a lustrous white pearl and a black stone surrounded by pavé diamonds, resting against a vibrant yellow curved backdrop. The high-contrast lighting emphasises the textures of the pearls, metals, and skin, creating an elegant and sophisticated luxury aesthetic.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Background

White Seamless

Context

Advertising Campaign