BrandPrada
ProjectThe Prada Galleria campaign
Partner Films, Production Company,
Associated creatives
Tags
Description
A commercial for Prada features Scarlett Johansson modelling luxury handbags in New York City. Johansson is seen on a rooftop with views of the Chrysler Building and Midtown Manhattan, holding a black Prada bag. She is later seen in a park, in light rain, accompanied by Prada merchandise. The film includes close-up shots of Johansson's face as she speaks about morning breeze, rainwater, and the ashes of a song score. She is dressed in coats of purple and brown, styled to showcase the elegance of Prada.