ProjectPapiol - Catalog 2024

Esther Martinez Casan, Creative Director,
Associated creatives
Tags
Description
This catalog page presents two woven rugs displayed on a smooth grey concrete floor within a vaulted white architectural interior. In the foreground, a round textured jute rug with a fringed border rests prominently, while a rectangular runner rug lies further back. The background features white curved vaulted walls, a stone staircase ascending upward, and a stack of firewood tucked into a recess. Clean typography frames the top and bottom of the composition with brand markings and descriptive text. The lighting is soft and neutral, highlighting the natural textures of the woven fibers and the architectural space.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Specialty Retailers
Color
Camel (50%)
Medium Grey (50%)
Background
Grey Seamless, Set-dressed
Context
Catalogue
