Brand

Raquel Costales, Makeup Artist,
Associated creatives
Tags
Description
This studio portrait for the Pantene x Keith Haring 2025 campaign features three models posing closely together against a neutral light background. The central figure has long, wavy blonde hair and makes a playful facial expression, while flanked by two other models with dark, styled hair. Soft, diffused lighting accentuates the texture and shine of their hair. A small, distinctive red heart graphic floats above the central figure, adding a graphic touch. Photographed by Valero Rioja with hair styling by Gregory Kaoua and makeup by Raquel Costales.
Style
Commercial, Square, playful, Clean
Techniques
Soft Light
Industries
Haircare
Color
Jet Black (50%)
Camel (50%)
Background
White Seamless
Context
Advertising Campaign