Brand
ProjectBan The Bun
Odelay Films, Production,
Associated creatives
Tags
Description
This comedic commercial video for Pantene's Ban The Bun campaign features multiple characters dealing with messy and stressed hair buns in a brightly coloured studio setting. Produced by Odelay Films, the video blends vibrant pastel set designs with humorous performances and dynamic framing. Characters express dismay at unruly updos before participating in a playful group intervention. The production features saturated pink and orange backdrops, stylized furniture, and energetic pacing.