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BrandPalermo FC
ProjectBrand Identity
Carved stone architectural relief fragment with classical serif typography reading JOSEPH set against a graphic layout background.

Palermo FC Brand Identity 2026

Associated creatives

[Alkemy]+
[Alkemy]+Design

Tags

carved stone reliefstone reliefcarved letteringclassical typographystone architectural fragmentarchitectural fragmentrelief carving

Description

A graphic design study for the Palermo FC brand identity designed by Alkemy, featuring a cut-out photograph of a weathered stone architectural pediment fragment. The carved relief contains classical serif capital letters reading 'A. JOSEPH' inscribed into its central frieze. The stone artifact is composed against an off-white background filled with oversized watermarked typography, technical registration marks, and editorial footnotes referencing Palermo.

Style

Vertical, Minimalist, Graphic

Techniques

Typography

Industries

Soccer

Color

Medium Grey (50%)
Beige (30%)
Charcoal (20%)

Background

White Seamless

Context

Advertising Campaign