Paleet Brand Identity 2016

Description

Graphic design brand identity project for Paleet by Neue, showcasing three distinct variations of a circular typographic logo on a clean light grey background. The central elements feature dark blue lettering spelling out Paleet Oslo arranged in geometric, curved, and split circular configurations. The minimalist aesthetic emphasizes clean lines and modern typography, presented with high clarity and balanced negative space. The composition highlights the versatility of the brand mark across multiple layout iterations.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Advertising Campaign