Paleet Brand Identity 2016

Description

Six blonde individuals stand with their backs to the camera, wearing white shirts against a neutral grey studio background. Their long hair cascades down, completely obscuring their faces as they face away from the viewer. Overlaid across the figures is prominent white typography spelling out brand text in a circular arrangement. The lighting is soft and even, creating a clean studio aesthetic with a minimalist composition.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign